WhatsApp also offers the WhatsApp Business app. This targets small businesses and makes it easy to personally connect with your customers, highlight your products and services, and answer their questions. You can also create a catalog to showcase your products and services and use special tools to automate, sort, and quickly respond to messages. There is also a WhatsApp Business Platform currently in limited public preview that offers additional tools to assist businesses to use the app for marketing, selling, customer service, and communication.