Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion. For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing. Using the email addresses provided by customers in their account, you can remarket by sending emails reminding them about those products, helping prevent cart abandonment.

• Drive awareness and consideration among new audiences
• Help encourage brand loyalty by engaging with former customers
• Remind shoppers who have browsed your product to complete their purchase .
• Show relevant ad creative and messaging based on audiences’ demonstrated interests and shopping signals
• Help move shoppers to the next stage of their customer journey